PARSONS WORK

Pursuing my master's degree in Fashion Management at Parsons has been a transformative journey, equipping me with invaluable insights and skills poised to propel my career in the fashion industry. Throughout my academic endeavors, I've gained a deep understanding of the intricacies of fashion business and management. In the realm of entrepreneurship, I've crafted a comprehensive plan for the development of a fashion-centric social media app, merging my passion for innovation with the ever-evolving landscape of digital connectivity. Simultaneously, I'm diligently working towards a creative direction thesis, honing my ability to shape and influence the visual narratives within the fashion domain. This multifaceted experience at Parsons is not only shaping my academic journey but also preparing me to make a significant impact in the dynamic and competitive world of fashion.

Parsons School of Design

2023

BURSA

I have also designed a hypothetical luxury handbag brand - BURSA. Latin for “bag”, BURSA ties the evolution of the human language in parallel with the evolution of the handbag

Although inspired by traditional Italian brands, BURSA operates in an innovative and sustainable manner. BURSA targets middle to luxury customers.

The goal is to craft a quality handbag marked by sustainability and harmony with nature.

City’s Pulse, Nature's Threads.

Business Model

E-commerce presence:

  • Launch a dedicated e-commerce website for EcoWeave, offering a seamless online shopping experience for customers.

  • Leverage digital marketing strategies, influencer collaborations, and educational content to drive traffic to the online platform.

Omnichannel Approach:

  • combine both D2C and retail partnerships for an omnichannel approach, allowing for a broader market reach and increased accessibility.

  • Implement an integrated inventory and order management system to streamline operations across various channels.

  • Leverage digital marketing strategies, influencer collaborations, and educational content to drive traffic to the online platform.

Social Media Engagement:

  • Leverage Instagram to showcase how BURSA integrates into daily and high fashion.

  • partner with influencers who share similar values to BURSA

  • Craft informative captions emphasizing sustainability.

  • Encourage user-generated content with a branded hashtag, fostering a community around eco-friendly fashion.

Funding:

  • Venture Capital Firms:

  • Impact Investment Funds

  • Angel Investors

Resources:

  • financial

  • human

  • physical

  • supply chain

  • marketing

  • branding

  • legal

  • customer